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'Avengers: Saving The Day' Comic Book Helps Children Become Financial Superheroes
New Comic Book Brings Unique Approach to Financial Education
Posted Date: 5/8/2012

Contact: Catherine Lu, Public Information Officer 
             (702) 486-6982 / 334-7953 

(Carson City, NV; May 8, 2012) – Shattering box-office records, the blockbuster success of The Avengers’ opening weekend is evidence of the continued popularity of Marvel’s comic book superheroes. Secretary of State Ross Miller’s Office is distributing a free, one-of-a-kind digital comic book created by Marvel Comics and Visa Inc. Avengers: Saving The Day combines Marvel’s iconic characters, including the Avengers and Spider-Man, with Visa’s financial literacy expertise to introduce children to basic money concepts.

“By focusing on financial literacy while engaging children in an adventure, Avengers: Saving The Day teaches readers about important financial skills in a fun, interactive way,” said Secretary Miller.

Avengers: Saving The Day is a 16-page comic book with a fast-moving plot revolving around Spider-Man and the Avengers learning about personal finance, while battling the evil Mole Man during an attempted heist. The book is accompanied by a teacher's guide that uses Marvel's characters to introduce children to basic financial concepts such as budgeting, saving and banking.

“In today's increasingly complex financial world, we must find creative ways to help parents and educators teach children the fundamentals of money management,” said Jason Alderman, Senior Director of Global Financial Education, Visa Inc. “A comic book with Spider-Man and the Avengers is the perfect device for making the sometimes dull subject of financial literacy entertaining and educational.”

This financial literacy comic was created by a well-known team of Marvel storytellers, including veteran writer James Asmus (Generation Hope). Fan favorite Andrea Di Vito (Avengers Academy) designed the comic which features the world's most popular superheroes including Iron Man, Thor, Spider-Man, Hulk and Black Widow. The collectors' item comic also features a new cover by comic's legend Tom Grummett.

“A wise man once said that with great power there must come great responsibility and that certainly applies to managing your finances,” said Marvel editor Bill Rosemann. “In an uncertain world, understanding how to save and properly budget your hard-earned money is one of the keys to personal success.”

The Secretary of State’s Office distributed a limited amount of copies to the Washoe County Library System and the Clark County Library District. The digital version is available online at in the Securities Center under “Investor Education” or by clicking here. Avengers: Saving The Day is available in multiple languages, such as Spanish, Chinese, French, Portuguese, Russian, and Arabic.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

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