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Fernley Joins SilverFlume; Use of Common Business Registration Data Saves Time, Effort for Customer, Agency
Fernley is the first local agency to integrate with Nevada’s Business Portal
Posted Date: 7/23/2013

Contact: Catherine Lu, Public Information Officer 
             (702) 486-6982 / 334-7953 

(Carson City, Nev.; July 23, 2013) — As the first city to integrate its business licensing processes with Nevada’s Business Portal, SilverFlume, Fernley is bringing time savings and efficiency to its business license customers. Fernley’s business licensing division now automatically receives Common Business Registration (CBR) data that SilverFlume customers provide for their profiles, following a system integration that cost the agency nothing.

“Nevada is making significant strides forward in business licensing collaboration, and we are proud to welcome Fernley as the first city to join SilverFlume,” said Nevada Secretary of State Ross Miller. “Fernley customers will greatly benefit from the city’s participation with SilverFlume.”

CBR data is basic information that nearly every Nevada governmental agency requires, such as a doing business as (DBAs)/fictitious firm names (FFNs), industry and business description, physical location addresses, owners list information, and number of employees. Sharing this information among state and local agencies can drastically reduce the amount of redundant paperwork required from businesses. Fernley’s business licensing division can select specific CBR information and import it on a scheduled basis appropriate to its needs. Because Fernley’s system did not require any software or hardware updates, the cost to import CBR data into Fernley’s database was free. Prior to Fernley undertaking the import of CBR data (“Level 2 Integration”), some agencies were concerned that any kind of CBR data integration into external agency systems could reach into the thousands or tens of thousands of dollars.

“It was natural for Fernley to be the first city to integrate into the SilverFlume program,” said City of Fernley Mayor LeRoy Goodman. “We have the software and the expertise, and of course, we want to do what it takes to make it easy to do business in Fernley.”

The Governor’s Office of Economic Development (GOED) also reached “Level 2 Integration” this week, allowing the agency to work with businesses that request information about exports, a feature never before available in any Nevada State or local agency program. Via SilverFlume, more than 300 businesses of all sizes and types, from sole proprietorships to large corporations, have requested to be contacted by GOED, ensuring that Nevada can work at growing its economy and providing additional customer services to its businesses.

“With this information, GOED can better assist local businesses that currently export or want to begin exporting goods and services outside of the state,” said Bob Potts, research director for GOED. “Increasing export activity is central to the mission of GOED because as export dollars flow into our state, Nevada’s economy continues to grow.”

SilverFlume’s website,, gathers all of the agencies involved in starting a business under one digital roof, sequences required tasks, and guides the customer through cross-agency steps via the one-stop shop. Sharing CBR data provides the foundation for SilverFlume’s one-stop-shopping experience. The CBR service enables business license customers to enter the information once instead of repeatedly when interfacing with different agencies. SilverFlume became operational in June 2012 and has processed more than $58 million in cross-agency revenue while assisting more than 120,000 businesses with their licensing and regulatory needs.

Churchill County is also modernizing its processes in conjunction with SilverFlume. While Douglas County began sharing data with SilverFlume earlier in 2013, Churchill is the second Nevada county to begin sharing CBR data to streamline the customer’s experience. Douglas and Churchill utilize the free SilverFlume web-based report (“Level 1 Integration”). While this does not demonstrate the same level of efficiency as the Fernley integration, it does have the potential to eliminate some redundant registration steps for Churchill County customers.

“Churchill County is looking forward to working with our businesses to improve and streamline the business license registration process,” said Churchill County Manager Eleanor Lockwood.

The Northern Nevada Development Authority (NNDA) strongly supports all business-related governmental agencies integrating with SilverFlume. Based on a recent NNDA survey, businesses have been requesting a one-stop shop to simplify and sequence their registration steps.

“SilverFlume is a great service to businesses in Nevada and other businesses out of state that are considering relocating or setting up shop in Nevada,” said Maurice Washington, deputy director of NNDA. “Its role as a one-stop shop is a great selling point to drive economic development within and to the state.”

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