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Secretary of State Ross Miller Convenes First Meeting of Nevada Complete Count Committee
Posted Date: 11/17/2009
Contact: Pam duPré
(775) 684-5748

Census staff and volunteers already at work across the state

(Carson City, NV – November 17, 2009) – Secretary of State Ross Miller today convened the first meeting of the statewide Complete Count Committee that will oversee the decennial census to be conducted in Nevada early next spring. More than 25 committee members and supporting staff participated by teleconference from five Nevada communities, including Carson City, Las Vegas, Elko, Tonopah, and Winnemucca. Secretary Miller chairs the statewide committee made up of liaisons from each county, representatives of local Complete Count Committees, and members of the Advisory Committee on Participatory Democracy, the Office of the Governor and the State Demographer.

Committee members were updated on the efforts already underway across the state. Volunteers and staff are already making contacts in urban and rural communities; reaching out to organizations that can help count every individual in the state, including the homeless, ethnic minorities, rural residents, and others who have traditionally been undercounted.

State officials have estimated that Nevada would lose $917 in federal funding for every person in the state who is not counted.

“We have to reach a lot of people with our message about how important it will be for them to be counted in 2010,” Secretary Miller said. “It will be a challenge, but this committee is
made up of individuals who can get the job done. We’re off to a good start, in fact we’re further ahead than many states and local communities, and I’m sure we’ll reach our goal of making this the most effective census count ever in the State of Nevada through this coordinated effort.”

Nevada experienced a poor response rate in 1990, but was the most improved state in 2000. Local Complete Count Committees have already been formed in Washoe and Clark Counties to identify how to most effectively reach residents there. Other local committees are being formed in a number of rural communities. Federal census officials have also involved advanced marketing students at the University of Nevada, Reno, who have already come up with new and creative ideas. In addition, the Secretary of State’s office will contract with a professional marketing and public relations firm to implement a multi-media plan to reach all residents about the importance of being counted in 2010.